“Food – The U-Turn from Seed to Table”

ongoing

“Food – The U-Turn from Seed to Table” is the Information campaign AGRO TV wishes to implement through the Information Measures relating to the Common Agricultural Policy (IMCAP) grant. Information Campaign’s general objective is to promote the CAP’s benefits of growing nutritious, seasonal and clean food in a holistic manner while restoring life and health to the soil and the live food ecosystem to farmers, young people and citizens in Bulgaria through a series of targeting large-audience awareness raising and information dissemination actions - mainly production and distribution/broadcast of audio-visual materials, web and social media outreach activities, media events. As a result, we expect to increase the understanding and to deepen the awareness of the Bulgarian citizens about the CAP’s content and objectives, its contribution to guaranteeing a stable supply of affordable food, to supporting farmer’s income and to ensuring long term competitiveness, resilience and sustainability of EU’s farming sector. By using facts, backed-up with reliable data, our awareness raising actions is meant to convince the Bulgarian audience that the new CAP is fairer, greener, more social. Our information and communication activities will also facilitate the process of engaging farmers, other stakeholders, young people in urban areas (incl. school children, teachers and university students) and active citizens living in rural areas to further pass the CAP message to the wider public. The campaign “Food – The U-Turn from Seed to Table” will use a wide range of modern approaches to reach the maximum audience - TV, websites, mobile apps, social networks, YouTube channels, printed materials, events. Innovative activities and approaches will be applied specifically to young people and students. New approaches include activities such as branding of student notebooks, conducting lectures in universities, as well as special videos in Tik Tok.