Food and Drink Channel Partner Development

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The overall aim of the project is to Improve the performance in UK and international markets of Food and Drink SMEs in the Programme Area. This project will form six clusters of Food and Drink SMEs and provide them with the marketing skill-sets, professional marketing assistance and logistical support to successfully supply and trade in the main UK and international markets. In the process these local companies will be empowered to grow profitably. This will enable SMEs to retain staff and expand employment in a region, which has a disproportionate unemployment rate. At the centre of each cluster will be a major distributor/wholesaler or retail multiple (Channel Partner) to enable the producers in the Programme Area to reach consumers in these high value, high volume markets and the introduction of mentors for the SMEs so that they can acquire management and marketing skills.

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