From Farm To Fork

ended

"Pork activity is one of the most important in the EU's agri-food sector. We are surplus in production which leads to the need to export more than 4 million tonnes to third countries. The competition in the world market is fierce being the USA, Brazil and Canada our main competitors. These countries are far from our strict standards of production quality, not respecting our standards of animal welfare as well as food safety, the best example being the authorization of the use of betagonists (ractopamine) in pig feed. This leads to lower production costs than Europeans, which puts us at a disadvantage on the international market. In our favor we have that importing countries are increasingly concerned about food safety and in this field, we take advantage of the competition, the most important being to show the consumer of those countries our production conditions. It is in this sense that our project goes, boosting in the Chinese market the qualities of our production system. China was the country chosen for this action as it is the world's largest importer, absorbing about 50% of our exports. In this program we will clearly show all our traceability systems that allow us to affirm that we produce the safest meat in the world. Due to many food scandals that have hit China the consumer today has as top priority food safety. The estimated budget is € 4000000 for three years, € 3000000 for Spain and € 1000000 for Portugal. Due to the food scandals that have plagued China, Chinese consumers are increasingly worried about food safety. That is why our campaign will focus on European food safety, traceability and authenticity of pork. With regard to processed products we will focus on their quality, diversity and tradition. To better define this strategy the motto of our campaign will be ""From farm to Fork""."