Full of meat flavour, it’s the taste the EU family savour!

ended

The proposal falls into Topic AGRIP-MULTI-2021-TC-ALL. General and specific objectives of the program, its strategy, topics and messages to be disseminated, the selected target country and target groups, and all of its actions are in accordance with Regulation (EU)№1144/2014 of the EC. Two representative organizations from Bulgaria and Romania, leading producers and traders of meat products, are the proposing organizations of the Action. The target markets are: Saudi Arabia, United Arab Emirates and Egypt. The products under promotion are: sheep and chicken meat. The objective of the proposal is to enhance the image of European sheep and chicken meat and their competitiveness, increase their consumption and raise their profile highlighting the specific features of food safety, traceability, labeling, nutritional and health aspects value and sustainability. Additionally,it will increase the market share of the products under promotion to the target markets. The outcome of the programme will be the increase of exports of Bulgarian and Romanian sheep and chicken meat to the target marketsand increase oftheir market share. The activities that will raise awareness of the products under promotion are: website, social media and online ads; public relations; advertisement (printed, online, TV); fairs, events, cooking shows, trainings, study trips, in order to engage consumers, professionals and multipliers. Action’s total budget is 3.451.981€.