Fund Generation PRO FILMS

2026-07-22

The objectives of the current proposal are as follows: • generation by PRO FILMS of a potential fund under the conditions of the present Call for proposals; • reinvestment of the generated fund in the acquisition of distribution rights as well as in the promotion, marketing, advertising, digitalization and localization costs related to the theatrical distribution of recent non-national European films on the Bulgarian market; The activities planned, related to the digitalization, localization and theatrical distribution of recent non-national European films at the Bulgarian cinema market may be summarized as follows: • careful selection of a specific film theatrical release window, avoiding the competition by US studio animations; • contracting A-list star cast, involved in the dubbing process of the movies; • booking of maximum cinema screens throughout the country (40 + prints), thus providing the best possible territory coverage of the release; • provisioning and placement of film trailers in the theatres; • wide outdoor, cinema indoor, digital platforms and social media advertisement campaign; • TV advertisement campaign focused in the kids’ audience channels, distributed in Bulgaria. The company stuff, servicing the project, will comprise of 4-5 persons covering all the activities necessary for the successful fulfilment of the theatrical film distribution project, incl. but not limited to: release dates planning; film trailers distribution; film prints booking; digitalisation and localization of the film materials; accomplishment of the respective marketing & PR campaigns; reporting and invoicing. The fund generated in phase 1 of the Call will be invested in the following groups of expenses: - acquisition of theatrical distribution rights for recent non-national European films; - promotion, marketing, advertising, digitalization and localization costs, related to the theatrical distribution of recent non-national European films in Bulgaria.

Bulgaria

2026-02-15