GEF PVMTI Sunlit Media

completed

The project encompasses the development and marketing of a network of PV-powered front- and back-lit lighting systems (Adlites) for the provision of advertising services in major cities in India. The network of Adlites will be sited on privately held land such as college campuses, petrol stations and parking lots. Adlites can offer low-cost lighting for outdoor spaces, making them safer at night and expanding the range of possible uses. The project aims to demonstrate that this value-added application of PV technology can become commercially sustainable at a large scale.This is a project financed by the IFC/GEF Photovoltaic Market Transformation Initiative (PVMTI). The Global Environment Facility (GEF) has provided US$30 million in concessional funds to IFC to support investments in private sector projects to encourage market development for photovoltaics. PVMTI aims to address market barriers by making available appropriate financing and stimulating business activity, accelerating PV penetration to achieve reductions in greenhouse gases. By harnessing the innovation and discipline of the private sector in designing and implementing PV projects, IFC is helping to shift the design and financing of PV market activity to a more sustainable and replicable private sector context.By investing PVMTI funds in the project, IFC intends to support the demonstration of a successful and replicable business model for the Indian, as well as other developing country PV markets.