Generation - Films Sales 2025 CPO

forthcoming

Société Parisienne de Production, operating under the label Coproduction Office, is one of Europe’s finest sales entities, with an outstanding catalogue of carefully chosen gems with a broad international exploitation. As a sales agent, we promote and sale on average 2 films per year and sell our films in an average of 40 territories (and up to 70) for the first cycle of sales. Most of our films premiere at top festivals (out of our catalogue of 80 films, we have had 34 films in competition in Cannes, Venice and Berlin). We attend most of the key festivals and markets throughout the year with a strong focus on Europe and Asia. We usually begin working on the marketing of a film at an early stage. We start by creating a press book, derived from the production booklet. We also select one strong image, which is used for the first press releases and on all marketing materials including the poster, flyers, and website. We usually invest a lot of time and resources in the creation of the poster, and the trailer. Our aim is to create material that is effective in key territories and can be used by the distributors. We believe that using the same marketing material all over the world can have a stronger impact, creating a recognisable visual identity and reinforcing awareness of the film, especially when the releases During the post-production stage, we screen different versions of the film at private screenings in order to gauge audience reaction, and to more clearly define our target audience for the film. We also use this occasion to test our promotional materials with viewers.