Generation and Reinvestment 2020_2021 CREA-MEDIA-2022-FILMDIST

ended

Generation and Reinvestment of the grant, supporting acquisition and theatrical release of 12 non-national European films in Poland. Aurora Films will acquire theatrical rights and release in Poland 12 non-national European films. They will be sourced on the basis of festivals and market screenings, trade press reviews, meetings with sales agents, watching online screeners and word of mouth recommendations made by other film industry representatives from other countries. In case of each selected film minimum guarantee will be paid after distribution contract is countersigned. Then we will start to plan release date and promotional activities supporting premiere. Although the base scenario assumes screenings mainly in studio cinemas, in the case of films with particularly high commercial potential, we will also offer them to multiplexes. No matter which model of distribution will be chosen, release will be nationwide. Each release - depending on the range of distribution and expected box office results - will be supported by promotional and marketing campaign, including advertising on TV, radio, magazines, Internet sites and blogs, and social media. Before first release most of the films should be promoted during film festivals or special single previews. That allows to achieve word of mouth recommendations and first press reviews. Besides that, there will be at least one general screening for the press and media partners. PR agency will be working with journalists, critics, YouTubers and bloggers to support film with significant amount of reviews, interviews with the talents, notes, posts and articles. Agency will also organize competitions for radio listeners and social media users, to give them a chance to win invitations for screenings. Posters and flyers will be displayed in each theatre screening the film. Cross-trailering will help to promote the films planned for release at similar time.