Generation and Reinvestment CREA-MEDIA-2023-FILMDIST

ended

Generation and Reinvestment 2022 CREA-MEDIA-2023-FILMDIST Generation and Reinvestment of the grant: supporting acquisition of distribution rights, promotional activities and theatrical release of maximum 12 non-national European films in Poland. Within the project Aurora Films will acquire theatrical rights and release in Poland maximum 12 non-national European films. They will be sourced on the basis of festivals and market screenings, trade press reviews, meetings with sales agents, watching online screeners and word of mouth recommendations, made by film industry representatives from other countries. In case of each selected film minimum guarantee will be paid after distribution contract is countersigned. Then the staff and cooperating specialists and companies will start to plan release date and promotional activities supporting premiere. Our films are mainly screened in studio cinemas. In the case of the films with particularly high commercial potential, we also cooperate with multiplexes. No matter which model of distribution will be chosen, release will be nationwide. Distribution range is usually 30+ screens best week. In case of big titles it easily exceeds 50 screens. Each release - depending on the expected commercial potential - will be supported by P&A campaign, including talent visits, advertising on TV, radio, magazines, Internet sites and blogs, and social media. Before the first release most of the films would be promoted during film festivals or special previews. That allows to achieve word of mouth recommendations and first press reviews. Besides that, there will be at least one general screening for the press representatives and media partners. PR agency will be working with journalists, critics and bloggers to support film with significant amount of reviews, interviews with the director and cast, short notes and online posts. Posters and flyers will be distributed in all theatres screening the film.