Generation and Reinvestment Proposal by Constantin Film Verleih GmbH

ended

"We are planning to release the picture called ""The three Musketeers: D'Artagnan"" nationwide in April, 2023. Our strategy includes beginning with comprehensive trailering months before the theatrical release in order to raise awareness and position the picture optimally in our desired demographic. We are convinced that following the long-term awareness building approach through early press and trailering the film has the potential to a broader audience and therefore broader theatrical representation. We will create in-theatre materials such as Posters, Table Standees, Mega Prints, Ceiling and Photo prints. Our media campaign will focus on digital media in combination with indoor and outdoor ads. In addition to the press work for the film, we rely on a wide-ranging media campaign to place the film ideally with the target group. There will be a big TV-campaign with spots on public and private channels, with spots being aired in prime time and late prime time. At the beginning of the campaign we use 15s and 20s spots to build excitement and interest and to show as much story and production value as possible. At the start of the film we rely on 10s spots, which serve as a reminder and as a call to action. Here we increase the frequency of use again clearly. In addition to the TV campaign, the focus is on a powerful digital campaign. We rely on multi-week, wide-ranging publications on Instagram, Facebook, YouTube, etc. and we will work with Influencer aiming at the target group. In addition to the activities mentioned above, our focus is of course on the film POS - the cinemas. Developed over decades and Constantin Film's relationships with cinema operators, both in the case of cinema chains and individual houses, which are unique in the German market, enable the comprehensive use of advertising materials in the cinemas. Since most moviegoers still choose to go to a movie theater because of trailering and postering in theaters, our presence here is extremely important. "