Generation CAP

ongoing

CAPGEN is an information and communication action aimed at Reducing Misinformation - Communicate clearly: Simplify CAP goals and explain the benefits for small farms, young farmers, and sustainability. - Counter fake news: Actively debunk false claims about CAP policies favoring large corporations or imposing unrealistic constraints. - Engaging with stakeholders: Partner with agricultural organizations and institutions to spread reliable information Addressing younger generations by providing content via social channels and providing tailor-made contents specifically aimed at young farmers Raising Awareness and Combatting Misinformation: misinformation about the CAP can discourage general farmers audience and in particular young people from engaging or investing in agriculture. Accurate information and targeted outreach are crucial to addressing this issue. Implementing Strategies for Awareness - Showcase success stories: Highlight young farmers using CAP funds to innovate and sustain their businesses. - Leverage social media: Use platforms such as Facebook and X to present CAP opportunities in an accessible and engaging way. - Organize events and other debate opportunities: Provide practical guidance on accessing CAP funds and understanding their benefits. - Collaborate with educational institutions: Integrate CAP information with academic data about CAP to generate multimedia informational products Using academic data to produce multimedia content for easier accesso to information Fostering debate through online and in presence meetings Outlining the benefit of CAP by telling success stories at regional level