GENERATION OF ADMISSIONS

ongoing

This application for this call European Films distribution automatic is very important for us, Les Films du Losange, as French distributor. It allows us, with previous films we released this year, to reinvest in new films, future authors and projects. And it is more and more important due to the complexity of the atrophied market, the political exogenous context that impacts admissions, especially since the pandemic. The stakes of distributing European films, art house films, in our world, have reached new highs and risks. We have to think different, to adapt to the changes and the ever evolving dynamics of the movie industry. At the same time, we have to continue to release films on theatres, with more and more digital promotion or innovation in promotion to create some value, we have to get young audience to come back to the theatres and see european films, that conveys streams of ideas that unify. There is some value about European directors, that emerges in the theatres and that allows visibility in the other channels of distribution. Everything starts with the theater but lives throughout with VOD, SVOD, TV, AVOD... This automatic grant allows us to reinvest in non national european films, in P&A , and also for pay a guaranteed minimum to acquire new films. Our team distribution works for the French releases of several films, for the marketing, the press, the search of specific audience, for the programming of the theatrical release, about 9-10 films per year. Our lineup and strategy for the next years is clearly defined.