Generation of funds based on admissions for European films in cinemas in Belgium

ended

The objective of Cherry Pickers Filmdistributie België BVBA is to acquire and distribute unique films from European film makers for the Belgian cinema audience. We mainly focus on mid-range European arthouse films that have had their premiere at major European festivals and we will release approximately 5 films under this call. With the films we have obtained for this period we expect to generate approximately 20.000 visitors which results in €160.000 Box Office and a theatrical income of €60.000. In Belgium we are generally dependent on the French release of films, since the french speaking part of the nation is consuming French media as well as local media, and therefore is aware of the releases of French films. Since the pandemic there have been some initiatives with Premium theatrical VOD, but this is in early stages, and cinemas are reluctant to adapt windows, particularly commercial chains. To distribute the films as best as possible we hire multiple external experts to work on our filmreleases, like for example an outside marketing specialist (Katrien Volders), social media expert (Anna Chvartchenko at FilmInc) a graphical designer (Anne-Marie van Warmerdam) and a press agent (Valerie Depreeuw). Not only the staff benefits from the released films, we also strive to provide thousands of arthouse films-lovers with some of the best European film gems. To position the films as best as we can in the market, we talk extensively about the creative strategy of the film. Like for example what kind of poster is the best eye-catcher and what trailer will grab the viewers attention. On top of that we collaborate with multiple institutions, websites and blogs that connect closely to the thematics of the our films. With this approach we reach out to our carefully considered target audience. To reach out to the online viewer we create a well-thought-out online marketing campaign with a video, traffic and engagement campaign.