GENIUS LOCI

ended

The Genius Loci project aims to valorise the tourism potential of industrial heritage and living industry in order to enhance the tourist attractiveness of the involved territories through the discovery by the tourist of the local Genius loci. Nowadays, in the industrial heritage sector, there are many programs focusing on ‘trails’ and large industries. While, there are very few who deal with smaller historic enterprises (SMEs) in towns and rural industries. So, the Genius Loci project intents to foster the touristic exploitation of this “forgotten” market related to on the industrial heritage of SMES. Starting from the three common industrial heritage sector of the involved countries, the packages will take into consideration the following, border crossing-transnational themes: - Weaving factory and fiber production; - Breweries and distilleries; - Brick and tile work. The tourist product will combine two kinds of industrial tourism: - active industries - Industrial heritage tourism. To the sites involved in the tourist package will be assigned a E-FAITH labels associated to a QR Code containing multi-languages and multi-media information and contents. The QR code will ensure to the visitors to have in real time information about the interesting places, the attractions, the museum, the services surrounding the itinerary. Furthermore, a specific thematic network, called INDUSTIANA, bringing together and coordinating individual sites under one umbrella, will be established in order to increase the value of developed transnational product. The sites of the network will be selected, by taking specially into consideration the activities and the places that have been involved in the initiatives implemented during the European Industrial and Technical Heritage Year (2015) and those opened to the public during the 2015 European Heritage Days. The project involves: Belgium, Italy, Malta, Hungary and Spain. The project will last 18 months.