GO 2 BENELUX AND SCANDINAVIA

Closed

Due to limited resources and the risk aversion faced by SMEs in foreign markets, the process of internationalizing SMEs is fundamentally different as for large companies. THE COMMON CHALLENGE of the project is directed towards the implementation of common cross-border network for SUPPORTING INTERNALIZATION OF SMEs in the markets of the BENELUX and SKANDINAVES countries based on the joint presence of partners from the cross-border area and the critical mass of the necessary resources for the breakthrough on these markets. The overall objective of the project is to increase the number of internationalized SMEs in the cross-border area based on shared competencies and common areas of smart specialization, which will allow greater added value on both sides of the border. THE MAIN OUTPUT of the project is to establish a long-term sustainable cross-border network within which the support program will be developed and tested for at least two companies in their internationalization on the markets of Benelux and Scandinavian countries, additional 12 companies will be able to participate in the project activities. Export capability will be checked, business models created, B2B workshops organized, and demonstration visits to the target markets performed. PROJECT INNOVATION is reflected in the networking model of internationalization, which takes into account the situation and competition in a given foreign market, as companies are internationalized through the establishment and maintenance of relations between partners in international networks. Businesses can thus expand to foreign markets through existing relationships that enable the company to make contacts and support the company in developing the position on the new market. The project foundation will be FLETCHER'S APPROACH, based on the gradual, learning approach, networking approach and random approach, that is, external events that allow the company to skip certain development stages.

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