Green Pyrenees Slow Tourism

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The Pyrenees is a territory with abundant cultural and natural assets and a significant tourism potential. For many years, the development of infrastructures and services promoting sustainable mobility in tourism has been important, further giving an answer to local population needs. This development is in line with a growing trend towards a tourism profile that aspires for a sustainable and healthy life style. However, the consolidation of these products in that territory is still weak, given its limited dimension and international visibility, and because of a business sector without support mechanisms to adapt to those market conditions. GPS Tourism tackles this cross border challenge fostering economic and tourism revitalization of the Pyrenees through public and private cooperation, relying on soft mobility as a tourism offer differentiation strategy and a sustainable tourism model prop. The project seeks to improve the territorial tourism connectivity, to increase its international visibility through a common label, to adjust public and private equipment and enterprises to a sustainable mobility strategy, getting inspiration from best European practices, to create new tourism products and to create cross border management structures. The increase of visitors and the de-seasonalisation will have a clear impact in the local economy and in the creation of jobs in the micro-SMEs of the sector.

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