Growth through Culture

2026-07-22

“Growth through Culture” aims to support cross-border circulation of works, talent and values of Europe through the development of two feature films “Waterdrop” and “Made of Dust” by:Increasing the capacity and competitiveness of Albanian audio-visual industry through the cooperation of talents, skills and innovative business model and strengthening the content of films to reach wider audience. To guarantee the success of this project, Era film will develop a series of activities that will focus on strengthening the management and coordination during the development phase of both films. The activities set up in this project include: participation in training programmes, cooperation with talents from Europe, especially Germany and France, consultancy with international script advisors, work with talents from the region, following regional and European film markets and developing strong marketing and distribution strategies through experts and field professionals to create content like mood boards, teasers and booklets that help reach the audience along with social media strategies and transmedia to increase the awareness and buzz regarding the two films. Both films guarantee gender balance, gender lens and green screen. “Waterdrop” includes 50\50 artistic and technical crew and “Made of Dust” includes 60\40 giving priority to women and girls. In these two films more than 50 persons will benefit directly as coordinators, experts, artists, technicians and indirectly approximately 100 people as services that facilitate the process of developing. The expected result of this project is to create high quality films, capacity building, cross-border exchange experiences,gender balance, audience reach, stronger position on European and international markets. The final output of this project will be delivering two high quality films with European values, distributed worldwide that increase social awareness and the European competitiveness through CULTURE.

Albania

2025-10-15