Hard Rock Hotel and Casino

ongoing

The new Hard Rock Hotel in Florida will raise pulse rates among music fans everywhere. It will be the first-ever guitar-shaped building anywhere in the world. Standing 125 metres tall, looking like two guitars set back-to-back, the hotel will have 638 rooms. The motif is a favourite of Hard Rock Cafe International, Inc., but this is the first time the company has ventured to build a structure resembling the actual musical instrument. Vertical slats along the tower’s centreline suggest strings, and horizontal dividers are reminiscent of a guitar’s frets. With completion scheduled for 2019, the new complex will house the hotel plus a hard-rock concert hall seating 6500 and incorporating its very own TV studio and broadcasting centre. It will also boast a wellness area and spa with a floorspace of just over 31,000 m², along with restaurants and retail facilities covering 5600 m². The casino will have a new poker salon measuring 1672 m² and 3000 new slot machines.