HEIDELBERGER DRUCKMASCHINEN - PRINTING RDI

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The project entails research, development and innovation (RDI) activities related to the development of printing presses and associated processes in sheet-fed offset and digital printing. Similar to the printing industry at large, the promoter has undergone major restructuring and downsizing in the wake of the 2009 financial crisis, which coincided with a global structural shift from smaller printing enterprises to bigger industrialised print companies. Following an ambitious and largely successful restructuring, the project aims to contribute to positive sales growth and profitability by reinforcing the promoter's strategic positioning within its traditional offset print market and the growing commercial and packaging digital print market. The project is primarily located at the promoter's main technology centre in Germany.