HEROES OF EUROPE: VOLCANIC AGRICULTURE

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All the PDOs represented by the project consortium share their volcanic origin, as representative feature that qualifies them in terms of organoleptics, traditions and storytelling potential. The project consortium sees the collaboration between three European Countries strongly focused on quality agricultural products. By this campaign, wine&cheese will communicate themselves jointly on some selected Countries of the Internal market, mainly Germany, Sweden and the Netherlands, with additional activities in the origin Countries (Italy, Spain and Greece). The promotional plan will focus on educational and informative activities (exploiting the strong storytelling potential for workshops and seminars), adding some selected international fairs to boost the visibility level reached by the campaign.