Highlight OMR logos in EU

ended

The objective of the consortium ASPROCAN/GESBA/UGPBAN is to promote the OMR logos and their values directly toward consumers. The six targeted countries: Poland, Spain, Portugal, France, Belgium, and Germany. In that way, four mains communication strategies will be used, through 3.375 million euros of budget for 3 years: 1. The consortium will organise communication events and attend various trade fairs in each of the six countries. A digital campaign is performed over the 3 years. A press conference will be organised in each capital of the targeted countries, to which local, national and international press and media will be invited with press articles expected. 2. In addition, seeking to raise consumer awareness, the consortium will organise an OMR photographic exhibition, to be presented at the different events, press conferences. This photographic exhibition, showing European agricultural product values through OMRs logos. The exhibition will remain in each capital for a period of two weeks. 3. In enforcement of these communication, there will be a boat that is the standard-bearer of the OMR logos. The OMR logos boat is highly symbolic communication illustrating the link to be preserved between EU countries and theirs OMR islands. Following the coastline of each of the six countries, the OMR logo boat is a high potential for communication and will be present for different events: communication events, exhibitions or press conferences. 4. Over the three years, the consortium will implement a teaching project (drawing) in order to create a synergy between children from the OMRs and children on the European continent. The boat will make one stop per country and per year, i.e. a total of 18 stops, seeking to meet local children. They will be focus on OMR logo values.