Hyundai Motorstudio Goyang

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Dream and future of Hyundai Motor Company in a placeThe Hyundai Motorstudio Goyang is considered as a masterpiece created jointly by Hyundai E&C and Hyundai Motor Company. With its presence increasing in the global auto market, Korea’s largest automaker had a need for a new landmark to promote its brand identity.The design of the Hyundai Motorstudio Goyang was selected in 2012. Throughout the construction process, the Hyundai Motorstudio Goyang project has been an unprecedented challenge for both Korea’s primary builder and Hyundai Motor Company.New, unprecedented challenges Martin Josst from Austria’s Delugan Meissl Associated Architects (DMAA) in charge of the innovative design chose the shaped sky, the landscape and the vertical green as key design elements of the building.Hyundai E&C used the 3D building information modeling (BIM) method to minimize errors involved in the construction. What the project placed the most importance on was the exterior named the “shaped sky.” To achieve unity and symbolism, Hyundai E&C utilized the same design with that of the signs of Hyundai Motor dealerships and redesigned aluminum anodized panels into 3-mm exterior aluminum solid panels. Even slight changes might cause the color of the panels to look all different. Nevertheless, Hyundai E&C’s attempts at a number of tests and sample fabrications enabled the builder to bring out the signature elements of the building by obtaining the same, uniform color.The “vertical green,” the center of the showroom modeled on forest, is a space rarely seen in ordinary buildings. The builder conducted an in-depth discussion with the designer and the management of Hyundai Motor Company about the transportation, quarantine inspection and management of trees used to build the green area.To maximize openness of the building, Hyundai E&C decided to remove metal frames holding the glasses in place and instead made use of low-iron, highly transparent glasses.Technology-intensive synergy effectThe Hyundai Motorstudio Goyang project faced various technological challenges from the beginning of the construction due to its structural peculiarity. For best results, several changes in the design were made. Amid the challenging environment, technical collaboration between R&D Center and Division of Building Works shone through. Although one-time technical assistances were made in the past, this was the first time that two divisions maintained technical cooperation throughout the construction process.The Hyundai Motorstudio Goyang is all the more meaningful in that the affiliates of Hyundai Motor Group including Hyundai E&C, Hyundai Motor Company, Hyundai Architects & Engineers Associates and Innocean created a great synergy effect. Korea’s biggest automobile experience center will be not only a Hyundai Motor brand showroom conveying its significant global presence, but a landmark of the Goyang-si automobile cluster under way. In this process, the Hyundai Motorstudio Goyang contributed Korea’s primary builder to demonstrate its technical capability and further solidify its position in the global market.

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