I'M YOUR MAN PAN-EUROPEAN RELEASE CAMPAIGN

ended

With this project, Beta Cinema aspires to create and implement a concerted pan-European release strategy for German Berlinale winner I’M YOUR MAN (ICH BIN DEIN MENSCH) with the aim to support the distribution and promotion across European borders. Directed by Maria Schrader (Emmy-winner ‘Unorthodox’) and featuring UK-star Dan Stevens (‘Downton Abbey’, ‘Eurovision Song Contest’) and Maren Eggert (winner BEST LEADING PERFORMANCE at Berlin), the film has sold to all major territories across the world – including the USA, UK, Latin America, Japan, or Australia/New Zealand. This smart and widely accessible romantic comedy lends itself to the shared creation of innovative ideas and truly inspired collaboration amongst the distributors. Participants in the project are established arthouse distributors and commercially driven players, 5 from high/mid capacity countries (France, Italy, Belgium, The Netherlands, and Poland) and 9 from mid/low capacity countries (Sweden, Norway, Denmark, Hungary, Czech Republic, Slovakia, Serbia, Montenegro, and North Macedonia). Beta Cinema will serve as the coordinator to maximize the impact of the campaign and monitor its progress, results, and cost-efficiency. By supplying marketing materials to share at no cost, aligning joint publicity and talent travel (if possible), and creating add-on social media assets for the group, we will lay the ground for a release beyond the arthouse niche.