IMAGE - Increasing Metropolitan Allure by Going European

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All over North West Europe, post-war high rise residential areas are in decline, prey to a host of social problems such as poor physical environment, crime, social exclusion and lack of economic activity. The 5.5 M euro IMAGE project seeks develop and extend the concept of city marketing with which centres like Bilbao and Glasgow have succeeded in transforming their images as failing industrial areas. The objective of the eight IMAGE partners is to extend this concept and transform the image of their post-war high rise residential areas to make them more attractive both to outsiders and residents. But because the eight partners also realise that changing an image without altering the product does not work, the project will also facilitate projects designed to shift perceptions of the areas, such as creating new public open spaces, ecological housing developments and intelligent underground waste systems. The value of trans-national co-operation is that it will enable cities to share their different experience both in marketing and urban planning.

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