iMARK II - Business Model in Action

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The Fast to Market project aims to promote the marketing of innovative products and services. Project leaders, young and developing companies benefit from individual and collective cross-border support allowing them to fine tune their business model across all its components in order to give a more solid base to their creation, growth or development project. The coherence of the offer in relation to the target customer segments, the relevance of the communication and marketing channels used, the resources, the partnerships, the competition, etc. : everything is scrutinised to secure overall optimisation across the cross-border region.

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