Inclusive Business MUJI

completed

The pilot Project will be implemented over three years, and it will help MUJI in strengthening its inclusive supply chains by 1) improving quantity and quality of products of suppliers at the Base of the Pyramid (BOP) through developing, and sharing of, knowledge and expertise, and 2) strengthening the capacity of smallholder farmers and artisans to reach global markets. This pilot Project will test the use of grant funding on how to encourage global companies to adopt inclusive business models, and develop and share the lessons learned from this experience to enable other companies to replicate such a model. This is part of IFCs ongoing efforts to partner with global companies and gain knowledge on how they can better engage with Based of the Pyramid (BOP) producers and suppliers through their value chain and how a global company (MUJI) can strengthen its investment in inclusive business with the goal to increase revenues for suppliers in developing countries especially, female rural artisans and smallholder farmers.