Increasing Competitiveness through Business Analytics

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The general objective is to promote the awareness and adoption of Business Analytics solutions to improve the strategic planning, decision making and business processes of firms. The specific objectives are: (i) to better understand the current status quo of Business Analytics in firms across the country as well as the drivers and barriers for effective adoption of Business Analytics solutions; (ii) to increase awareness of Business Analytics and its link to competitiveness; (iii) to support pilot implementations for creating demonstration effect and learning experiences; and (iv) to contribute to the design of policies and programs to promote the adoption of Business Analytics.