Incredible Destinations Event

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The project aims to develop an innovative multidimensional platform that will promote tourism destinations and cultural heritage venues in cross border region of Hungary and Serbia using music and DJ stars, creative industries and innovative and digital/video tools attractive to young population and new travellers. This project edition will be based on two locations in two countries: Bač (fortress) in Serbia and Opusztaszer National Heritage Park in Hungary. For both destinations two innovative tourism events will be created, i.e. Incredible Destination Events, with the aim to attract wider online audiences than traditional online platforms. The idea for both events is to brand and promote the destinations through performances of popular and internationally recognised music stars. The performances will be recorded with attractive video footages including drone shots that will provide amazing video materials from different location angles with brodcasting of events via EXIT and ONTE networks, partner media and popular youtubers/influencers. The final videos of the entire events will be published on YouTube channel, and shorter version of videos will be used for promotion on social networks. The partnership will make these video materials available to national tourist organisations in both countries, for the use in promotion of destinations through own channels. Additionally, 5+5 day Artist tour will be implemented through the HU-SRB border region to build upon the results of the Cultural - Contemporary TOURism Route established by the partnership in the previous call for the Programme. All activities will serve the purpose of providing a new type of tourism promotion for the region and to increase the number of visitors and consequently improve economic and social sustainability for the CBR. Target groups include: young people from cbc area, tourists, artists from the cbc area, tourism and creative industries representatives, local population.

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