Integrated Development of Natural and Cultural Tourism in Tisa River Region

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The project “Integrated Development of Natural and Cultural Tourism in Tisa River Region” started as an idea and joint initiative of two partners together involved in every part of project development. Each partner (LB - Tourism organisation of Vojvo dina and B1 - County Government of Csongrad) from the eligible area when analysing current situation insisted on analytical approach as most relevant to solve current issues. The priority is to create a strategically document to define further steps to be taken in joint action. One of the first issues to be addressed is lack of joint touristic products and routes that will initiate promotion of eligible area. Partners agreed upon unique advantage this region has to offer to its residents but mos t of all to tourist. Tisa abounds with natural beauty represents an extraordinary potential for tourism development that enables overall socio-economic development of the region by involving various stakeholders into the very process of products and routes marketing. This is recognised as relevant tool to ensure sustainable development of eligible area. Unique opportunities for tourist as seeing Tisa mayfly and enjoying thematic routes (cycling, running, walking) to get more familiar with natura l values, special flora and fauna (Zoo of Palić and Szeged, and the Buffalo Farm by the lake of Nagyszéksós ) as well as cultural heritage (cathedrals, museums, folk tradition) will be, for the first time, promoted as joint touristic offer, branded a nd recognised on touristic maps. Marketing includes digital and non-digital promotion as well as usage of android and IOS platforms. The project emphasizes cross-border impact through all phases of project development and implementation, especially e xchange of knowledge and experience through numerous events such as info tours, conferences and seminars that will include 980 people. The project tends to increase the number of tourists and enhance recognition of common cultural heritage.

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