International cultural route "Balts' Road"

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Project implements Programmes I Priority "Sustainable and clean environment through cooperation". The project will directly contribute to the objective (1.1) of the Programme “to increase number of visitors to the Programme area through improving and developing cultural and natural heritage objects, services and products”. The main objective of the project - to increase number of visitors to the Programme area by creating cross-border itinerary “Balts Road”. In order to reach this objective, following sub-objectives are set: > To increase the acquaintance and awareness raising about preservation of Balts’ tangible and intangible cultural and natural heritage; > To develop new innovative and sustainable touristic product; > To improve quality and to ensure diversification of cultural tourism services, products and accessibility. The main problems, which are going to be solved during implementation of the project, are common to each project partner: 1) the potential of cultural and natural heritage is not used to the full extent for sustainable economic growth, social, cultural and recreational societal needs; 2) the lack of awareness of local inhabitants and visitors about the sustainable preservation and promotion of cultural and natural heritage objects. Seeking to promote the sustainable preservation, development and popularization of natural and cultural heritage objects, services and products, two nations must act together. Project involves 6 partners – 2 from Lithuania and 4 from Latvia. Partners are from Siauliai region (Lithuania), Kurzeme (Latvia) and Zemgale (Latvia). Main activities of project implementation will cover the territory of for Lithuanian regions (Klaipeda, Telsiai, Siauliai, Panevezys districts) and two Latvian regions (Kurzeme and Zemgale). Some of activities will be implemented in Kaunas and Utena regions. Partners will implement activities that make regions more attractive, visible and charming to visit.

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