International music festival

Closed

The project aims at an intense promotion of the international festival “Nei suoni dei luoghi”, regarded as an opportunity to enhance the tourist appeal of small towns in Friuli Venezia Giulia and the Slovenian cross-border area, whose architectural beauty, churches, ancient buildings, typical spots are amazing natural backdrops for the musical event programme. The objective is the setting up of a tourist circuit highlighting the various historical, architectural and enogastronomical features, that are peculiar aspects of a local culture that is of interest to resident and nonresident tourists alike, precisely because so far the area has been unknown to mass tourism. The promotional programme envisages the production of multilingual (Italian, Slovenian, German) material on the Friuli Venezia Giulia region and Slovenia, with special emphasis on the areas that are usually interested by seasonal tourist flows. Traditional advertising material is going to be used such as posters, brochures, banners, booklets containing all information about concerts and historical-cultural notes on the places where they are going to be held. They will be widely distributed in the whole area especially in the main hotels and meeting points. An information network is going to be set up with the cooperation of travel agents; tourist packages will be prepared so that tourists will be able to book transfers from the hotel to the place where the concert will be held, with a stop to taste local food and wines in typical restaurants.

Medium