INTERregional ACTion for Italy & France

ongoing

The INTERACTIF project is a pilot communication campaign aimed at raising awareness and engaging local communities with the European Union’s cohesion policy, focusing on two cross-border regions: Piedmont (Italy) and Auvergne-Rhône-Alpes (France). These areas, while rich in potential, face challenges such as geographical isolation and depopulation. The project primarily targets young people (aged 16-35), who are seen as both observers of local challenges and agents of change. By involving youth, INTERACTIF seeks to create new narratives highlighting the potential of cross-border regions and leveraging their ability to amplify messages through social networks and digital platforms. To achieve its goals, INTERACTIF actively involves media outlets, local authorities, universities, and civil society organizations, fostering collaborations and synergies. It uses innovative and creative tools, such as digital storytelling, partnerships with influencers, and informal approaches (e.g., memes), to make communication accessible and engaging. Young people thus become ambassadors of cross-border cooperation, enhancing the dissemination of information about cohesion policy. The project’s strength lies in the expertise of its Franco-Italian team, experienced in communication and public engagement. This expertise ensures the development of targeted and effective activities, delivering measurable results. The project also emphasizes long-term impact by inspiring similar initiatives in other European regions, contributing to a more unified and engaged Europe through better communication and cross-border collaboration. In summary, INTERACTIF provides an innovative and scalable model for improving communication about cohesion policy in cross-border regions, promoting civic engagement, cooperation, and a shared European identity. With the potential to inspire similar initiatives, the project contributes to a more inclusive and youth-oriented communication strategy.