iStay Hotels by NH Expansion

launched

Minor Hotels has launched the iStay Hotels by NH brand, designed for the midscale segment with a franchise model to facilitate easy conversion and increase return on investment. The brand targets independent urban hotels in locations with growing midscale accommodation demand, offering practical, modern, and accessible experiences under the NH Hotels & Resorts quality seal. The expansion strategy includes consolidating presence in existing countries and entering new markets such as the US, UK, Paris, Nordic countries, CIS countries, the Balkans, Morocco, and Egypt.