Italian Digital Media Observatory

ongoing

In the digital era, Europe faces challenges with media's role in shaping public opinion amidst rising disinformation and low media literacy, impacting democracies. The Italian Digital Media Observatory (IDMO) initiated a strategic plan to combat disinformation, promote e-literacy, and enhance media quality, engaging millions in Italy and Europe. IDMO's new cycle aims to leverage artificial intelligence (AI) for real-time disinformation detection and content verification, aiding editorial boards in timely news verification. However, technology isn't the sole solution; rebuilding trust, promoting media literacy, and ensuring transparency in media are crucial. IDMO's strategy is threefold: combating disinformation and online hatred, promoting e-literacy and responsible journalism, and building public awareness on cybersecurity. AI will aid in analyzing disinformation networks and content semantics, enriching human judgment. IDMO's outreach includes digital awareness campaigns, new partnerships, e-literacy modules, and media collaborations to disseminate reliable news. Public engagement events, workshops, and an Annual Summit focusing on disinformation will be organized. IDMO will also cooperate closely with the European Digital Media Observatory (EDMO) to provide fact-checks, media literacy materials, and policy assessments, actively participating in joint fact-checking and research activities. Monitoring online platforms' policies and the new Code of Practice in collaboration with national and international authorities will be part of IDMO's agenda to provide data-driven insights for strategy refinement against disinformation. Essentially, IDMO's collaborative approach aims to address disinformation challenges, rebuild trust, and equip Europeans to thrive in the digital age, emphasizing a collective effort to uphold information integrity.