Jean Monnet Module in EU Public Affairs, Communication and Media

ended

Objective: create an educational module and special events for universities, municipalities, NGOs for accelerating knowledge transfer about EU public affairs and communications. Special attention should be paid to EU priorities and policies: public opinion, media, digital campaigns, fake news. Outputs: The basis of the Module activity is project and problem-oriented training, serious games, case studies and research on EU public affairs and communications studies. Key methodology is public affairs and communications simulations, modelling and scenarios of communication campaigns, formation of public opinion, crisis campaigns and fact checking of fake news, consultations and joint seminars with local authorities. The project will create a network of EU-UA experts for public affars and communication. The form of the training is winter school for practitioners and MA students, NGOs, administrations, distance learning (blended learning), serious games events. Outcomes - bring the experience of EU public affairs agencies to train public communications in administrative and social sectors; - establish contacts with European public affairs agencies and educational&research projects; - mentoring and support of projects in the field of public affairs; - creating series of public seminars about European Public Affairs and Communications for schools and communities in the format of serious games meetings (300 persons involved). - increase literacy of communities in EU policies of public affairs, media and communications - cooperation with local authorities and agencies for presentation of public affairs experience - creation of Public Affairs centre Impact: - cooperation with local, regional administrations and media - consultations about EU public affairs with EU public communications agencies - creation of joint communication projects - promotion of EU public affairs standards and policies