Jointly development of new, innovative joined structures and shared processes to ensure the continuity of co-operation in the filed of Culture and Tourism in the cross-regions

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Goal of the project: The project aims to unite cross-sectoral community members to establish and build the ground base for a „new, innovative“ approach how to utilize the CULTURE as a connecting theme. By creating new and strengthen existing joined tourism strategies and tourism promotional and communication plans, the developed tool-kit will support harmonized communication processes to ensure the continuity of co-operation, the co-operation and communication between citizens and the cross-sectoral public, nonprofit stakeholder will raise, that will lead to a strong, long lasting relationship and well established partnership. Planned activities: In Hungary - Opening Conference will be held with press conference, that will be held in Lenti. - Joint Workshop for Cultural Strategy Building will be implemented at point workshop to design the framework the jointly developed methodology and strategy for the integrated communication plans. - Joint Workshop for Tool-Kit development: In order to develop the cultural toolkit experts will be invited from the cultural sector to participate. - Community Thematic Events will be implemented to allow wide co-operational partnership establishment. There will be 11 large scale thematic events organized during the project where cultural representatives NGOs, associations, sports, crafts and artists can exhibit their products and services. Interactive shows and demonstrations, performances will be held. On the 11 events 3680 people will participate and have an opportunity to interact and to exchange thoughts and build networks. In Croatia: - Cultural Database will be developed as an online source (linked to the website) that contain a collection of cultural programs in the area (HU-CRO). - Cultural Communication Strategy will be elaborated to define a specific action plan for how “cultural values” should be jointly communicated and promoted by the cross-border partnership. developing and planning all dissemination activities, press-and visibility actions, promotion of the program results to target groups and to the general public. Promotional activities: - Website: Project website will be launched in ENG-CRO-HU languages. - Flyer trilingual (ENG-HU-CRO): flyers will be developed and printed, that will have information on the project, the results, planned events to inform the stakeholders and target audience about the project. - News articles will be launched during the project to promote and generate even more audience and attention. - Social Media Campaign: SM campaigns will be launched to promote the Cultural toolkit program. - There will be 2 promotional videos created throughout the project to promote the two regions culture. - Radio Sports: There will be 10 radio spots launched to promote the Cultural toolkit program. - Promotional magnets will be procured for promotion purposes. - Roll-up: Roll-ups will be printed with project logo and thematic content.

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