Khushhali Bank Agri Digital Finance

completed

The project has the following workstreams: Rural Market Strategy to Support Competitive Positioning This workstream focuses on understanding customer needs and preferences through focus group discussions and data mining to recommend segmentation, key product concepts (assets and liabilities), rural market strategy as well as marketing action plan. Digitize Lending Process & Develop Scoring Models This workstream comprises of mapping lending and liability acquisition process, designing loan officers' digital agenda, supporting IT team in designing digital loan origination system and developing statistical & expert scorecards through appropriate variables, weightages and data modelling. MSME Go-to-Market through Value Chains This will be accomplished through identification of appropriate value chain linkages and development of collaborative win-win strategies for fruitful engagements.