KINO ON DEMAND

ended

We have now succeeded in establishing KINO ON DEMAND as a rapidly growing T-VOD service in Germany, Austria and Switzerland. Our vision from 2022 is to turn the service into a full-blown marketing platform, an effective tool for film marketeers across Europe, giving them targeted access to audiences for cinema films. This strategy will be built on our proven concept and USP: the KINO ON DEMAND cinema voucher scheme, in which every user automatically receives vouchers to be redeemed at their local cinema. The vouchers are redeemable at more than 850 cinemas across our markets. KINO ON DEMAND transaction revenues cover the voucher costs in full. This model makes us the only service in our markets that actively joins the theatrical and VOD markets in a value-added closed circuit that directly its users streamers to return to the cinema. When a voucher is redeemed at the box office, an automatic reporting system tells us when, at which cinema and for which film. This information is combined with the user data in our system. Based on money spent and lms viewed, KINO ON DEMAND can thus track and collate precise user behavior in both online and offline venues for added targeting value. Our mission is to close the (artificial) gap between the theatrical and online distribution of films, to facilitate a stronger relationship, create significant synergies and ultimately strengthen the competitiveness of both in a challenging market. KINO ON DEMAND is based on three pillars, represented by the partners in this application: Rushlake Media: Founder and operator of the KINO ON DEMAND streaming platform Focal Analytics: Tools and expertise in data collection, analysis and interpretation Acardo Group: German market leader in retail voucher solutions Our innovation focuses and purpose of this application, are to: 1. Further develop the technology and marketing tools to dovetail theatrical and VOD segments 2. Expand the service to new markets across Europe