Landscape, Cities, People

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The LCP project will build and broaden audiences for contemporary visual art by creating a sustainable model for audience development. Using new digital technologies alongside more traditional methods, it will develop and market contemporary art experiences as a new tourism product adding value to the existing cultural and heritage tourist offer. The partnership of arts organisations was born of a common desire to find and address the needs of a cross-border audience, and to help artists and freelance arts professionals engage with opportunities beyond borders. The partners will first share expertise to create sustainable audience development Strategies and work plans. They will develop professional competencies and broaden their appeal within local communities by sharing their learning and enhancing the quality of arts education services. In parallel, the project will support visual arts professionals to locate and engage with opportunities in the cross-border region through work placements, training and language learning.

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