Let’s Get Serious: Comic Videos to Promote Study in the U.S.

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The Public Affairs Section of the U.S. Embassy in New Delhi (PAS New Delhi) seeks proposals for a project entitled “Let’s Get Serious: Comic Videos to Promote Study in the U.S.” Under this project, a grantee will partner with a well-known Indian comedian(s) to create a series of short videos responding to frequently asked questions about higher education opportunities in the United States, the application process and student life in the United States. The grantee will be responsible for identifying and securing a comedian (or comic personality), drafting and editing scripts, hiring supplementary actors if needed, arranging all A/V and filming support, shooting the footage, editing and obtaining all copyrights/permissions for dissemination. The grantee will create a minimum of 10 short videos, lasting between 30 seconds and 2 minutes, edited for best viewing on a smartphone screen (vertical). All videos will be in English and subtitled in English, with a Department of State and EducationUSA watermark. PAS New Delhi will disseminate the videos on EducationUSA India and Mission India’s official Facebook and YouTube pages. The target audience will be Indian students, aged 17-35, who speak English and have aspirations to study abroad. (Please refer to the full announcement available under 'related documents' tab.)

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