Lights On!

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Cross-border cooperation is the only way to give impact for small destinations on the international tourism market. In the Lights On! project, the common cross-border historical and cultural heritage will be developed for its great cultural value from three perspectives: the local, the national and the international. On the local level the existing attractions are made known to a broader public. The national perspective aims at bringing cities and their attractions together to strengthen the national tourism product and offer interesting packages. Finally, the international perspective aims at development of cross-border tourism packages. The Romanian and Serbian culture have been in a constant interaction since prehistoric time. There are historical key sites on both sides of the Danube, from where the areas have been reigned or the control of them have been contested. At present many of these sites are undeveloped and unknown as tourist attractions. The Lights On! sites have a high potential to become attractive tourist destinations. The Lights On! project will design and package historical sites into attractive tourist attractions, by improving visitor experience, on-site services, creating joint marketing tools and developing new creative products. New products will be developed in cooperation with local entrepreneurs by using innovative service designing concepts. Creating attractive new products and new marketing tools will increase visitor numbers on sites, attract new visitor groups and attract visitors to move between the sites. When local communities start benefitting from the sites and participate in project events their awareness of the historical and natural values will rise. The project will do branding activities, create materials, and disseminate information online and via tourism organisations and info centres promoting the common history as well as the Danube region as an attractive place to see and learn more about it. The project will also strive for linking the local attractions to a wider European context of local history. The main objective of the project is to enhance tourism in cross-border region in order to promote social, economic and territorial development. Sustainable development of cross-border region through effective, innovative and modern use of marketing activities which will reflect on improving tourism offer to be promoted throughout the project, and will ultimately have a spillover effect on tourism development in cross-border region by increasing the share in the overall tourism.

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