Local Tastes – Local Values – Local Foods

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The project builds on the results of Local Tastes-Local Valus crossborder project that aimed at broadening the knowledge base, strengthening the actors' significance via cooperation and setting the foundations of a social economic network. This current project continues the strives of LT-LV, focusing more on the and the marketing development of local products on national and on crossborder level. The first pillar of the project is the creation of a knowledge platform. After assessing the needs of local economic actors, partners will update the existing databases from LT-LV project and implement 4 Creative Workshops, in order to enhance the economic effectiveness of social cooperatives and local producers. The second pillar is the service development of local product marketing, including the preparation of a Visual guideline and marketing strategy and a Handbook for local producers that guides them through the processes and services offered by the Local Product Centres. Partners will also organise the participation of local producers on fairs in Hungary and Serbia, where they can promote and sell their products. The third pillar aims at improving the Local Product Centres that were implemented in the previous project, a separate room will be developed for packaging and storage. Partners will pay particular attention to eco-friendly product and packaging design, in order to increase the marketing value of the products. Besides, producers from both countries will be offered the opportunity to promote and sell their handicraft products in the LPCs. The operation of the LPCs will be extended with services related to fairs. Stand equipments and a 9-seat van will be purchased as well that can be used for traveling and also for transporting products crossborder between the LPCs and abroad. Opening and closing events, festivals, screenings of project video and a cookbook based on local ingredients will ensure the promotion of the social cooperatives and local products.

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