MADE IN EUROPE: THE POWER OF DIVERSITY

ended

"The mark that something is made in a particular geographic area is often taken as а point of departure to help determine its quality. We subconsciously click on files with expectations when we are supposed to choose between a variety of watches, fridges, ties or types of cheese. We wonder if they are Swiss, Polish, Croatian or French? And what about the literature - are books dependent on this ""immanence of geography""? And can European literature as an (old-new) category become an international brand? The answer that this project aims to give goes along the lines of strong circulation of the voices and values of literature from Europe inside and outside the borders of the EU, in order to increase the number of translations from less-used languages through a complex range of activities that are aimed at strengthening the cooperation of all stakeholders in the sector. Given the vast experience of ours – 7 such successful projects in a row – the project is intended to be a continuation of the already achieved standards for translation, publishing, distribution and marketing. However, the project includes a well-developed and far-reaching strategy for collaboration between authors, translators, publishers, distributors, bookstores and festivals in order to experience exceptional inter-national visibility. All books of the project are representatives of the power of diversity that reigns on our continent. These books not only claim the concept of being European, but also open thematically complex issues such as: inclusiveness, global warming, gender balance, equality, rethinking of personal and collective identity, coping with loss, activism, and the courage to be different. The European literature abounds in exceptional works that are worth a read. So when we say: This book is “Made in Europe"" – what we actually say is that in our hands we hold a brand that bears the implacable power of attractiveness and diversity. And now is the time to hear about it far and wide! "