Mail Road

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The aim of the ’’Postvägen’’ project, whose theme and contents build on the historical mail road established by queen Kristina, from Sweden over Åland into Southwest Finland, was to establish a project entity where industry and culture are mutually supportive. By means of Postvägen (The mail road), the three archipelago regions would get the possibility to expose the tourism industry, cultural workers and craftsmen, who all make a living from the visitors along this historical road. The project built a network between the tourist industries in the three archipelago regions. Postvägen could, during its last year of activity, count over 100 members including entrepreneurs, local folklore societies, museums and galleries. The historical Postvägen still exists today, thanks to the fact that the project was well documented by traffic signs in all three regions, as well as uniform information signs along the way. This was in itself historical, because it was the first time that a cross- border activity was permitted to use uniform symbols by the traffic authorities. The road, including its history, is documented in book form as well as a travelling exhibition with a solid exhibition catalogue. Official Postal route guides have been authorised in all three regions, and three associations have been established that will continue the work. The Postvägen logotype has become an established symbol for quality, hospitality and consideration, and the yearly events ’’Postforslingen’’ and ’’Postrodden’’ are well exposed public events.

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