Malga and Alm Desired Experience

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The main objective of the project MADE is to develop a cross-border system including the malghe (Alpine huts) as well as the “green” hiking and cycling routes in Friuli Venezia Giulia (Italy) and Carinthia (Austria), with the aim of preserving cultural and natural heritage, strengthening common cross-border identity, enhancing and increasing the seasonality of the tourist offer, involving and supporting local production as well as increasing employment and strengthening sustainable mobility among the bordering regions. Attention will be focused on safeguarding the environment and protecting biodiversity through the valorisation of the cultural heritage and the traditional Alpine agriculture. This project intends to encourage the development of tourism, which has not yet reached its full potential, by involving the malghe and combining it with top-quality local products. Typical Alpine agricultural activities, linked to the natural wealth of the area, will favour the improvement of the current tourist offer, not only in terms of gastronomic tourism, but also of sports, wellness, cultural tourism. The project idea will be developed by means of the enhancement of the value of malghe and pastures, of the various accommodation facilities, of the typical gastronomic offer, sustainable crossborder mobility and joint promotion as well as through the valorization of the natural context through communication activities as e.g. interactive installations and info-points.

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