Mastercard Brazil

completed

The MasterCard mobile payment program will create a stored value account linked to a unique mobile phone number. A simplified registration process will ensure that potential users do not get discouraged from using the product. Furthermore, the solution is designed to provide access to a universal platform, adapted for use among smart- and feature-phone users, regardless of technology or device being used. The service offerings will be diverse, including bill payment, mobile top up, person-to-person payments, and social benefits payments. The project is intended to facilitate adoption of the new products. Through the elimination of high fees for services, reduced administrative costs, and unburdened registration, it is expected that consumers will opt for these channels to transact. A pre-paid card is also an optional part of the offer.