MEDIA AUTO 2020 2021 BIM

ended

CREA-MEDIA-2022-FILMDIST Our reinvestment project will be focused on investment in the acquisition of distribution rights, and promotion, marketing and advertising of films; and eventually in co-production. On the acquisition side, we will continue the action in two different directions. On one side we will continue to work with well know European directors with whom we have established over the years a good relationship like Christian Mungiu and others. Due to the crisis that is impacting the arthouse market this would be an essential element for us to continue buying these kind of movies and to guarantee circulation of EU non national titles. On another side we will need to buy more commercial European non national films. The P&A budget will be allocated again in these two different directions. On one side to support the release of arthouse titles that will need this to gain better awareness amongst the arthouse audience. On the other side we will have to guarantee better visibility to commercial European films that will need higher investment to compete with US or EU national films.