Mistral Store / Daniel Fromer

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Text description provided by the architects.The main objective of the new concept store for the wine importer Mistral in Brasília was to offer customers an experience beyond shopping, transforming their visit into an immersion into the world of wine. For this reason, the architectural design, signed by Daniel Fromer & Arquitetos, was developed from a careful study of the journey of both the importer and its consumers, so that this history would be reflected in the store's architecture. This begins at the facade, which “shows and hides” at the same time, gradually revealing the store's interior, much like the flavors of the wines presented within.