Mykita Concept Store Monterrey / JDE design

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MYKITA Monterrey: A spatial system balancing precision, industry, and culture -The new MYKITA concept store in Monterrey is the result of a strategic collaboration between the German eyewear brand and the studio JDE design driven consultancy, led by Jorge Diego Etienne. The project begins with a clear premise: to reinterpreting MYKITA's aesthetic language—rooted in precision, engineering, and minimal aesthetics—through the lens of northern Mexico's cultural and industrial codes. From the outset, the space was conceived as an interface between brand and context, product and user.