MyMetaStories

ongoing

Based on the observation of a certain disengagement of the younger generation from European and independent cinema, hyper-competition between distribution platforms and the advent of new technological tools such as metaverse, Unifrance aims to experiment an innovative business, distribution and promotion model, with the goal of gathering a young and international audience around European content. MyMetaStories is anchored in a triple challenge through an online European film festival: - To overcome the hyper-competition between distribution platforms by creating a synergy of cooperation with an essential number of European films through the support of both local and international platforms (incl. TVoD, SVoD, AVoD, free and paid patterns); - To be part of the digital transformation through the prism of the metaverse via the creation of a virtual cinema, in the world of the best-selling video game, Minecraft, and to attract the video game public by bringing this community together in a series of events during and alongside the festival; - To operate an innovative communication, via social networks that are booming among young people and the video game community (TikTok, Discord, Twitch) and from which new promotional actors have emerged: the influencers. With their strong communities and the knowledge how to engage their audience, they appear today as essential to gather a young audience. MyMetaStories' presence on these social and community channels is key to engage and sustain the future audience of European cinema. MyMetaStories targets an international young public and aims to allow the maximum of participants in the numerous events proposed by the multiplication of various entry points. MyMetaStories helps and accompanies the young public in their discovery of European films by supporting their visibility and availability online and across borders.